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 Music discussion - hardcore
 Mob & enemy album sessions 4

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T O P I C     R E V I E W
raveaddict2015 Can any one else not wait for this cd!! The preview of all the classic to new bits on mobs sound cloud sounds unreal!


https://soundcloud.com/djmob-al
Gazza1712 Hi mc enemy
latininxtc
Ikstra +1, Hi MC Enemy.

Pretty excited about this to be honest, probably moreso when I see a tracklist. I'm sure the MCing will be on point, MOB's old stuff was great but I haven't enjoyed as much of his recent material (around the time he got signed to LT).

Older mixes are free for download if anyone missed them: https://soundcloud.com/mob-and-enemy-albums

Mickey Init
quote:
Originally posted by Gazza1712:
Hi mc enemy



Haha! Reminds me of the DJ Impact thing on USH.
Samination
quote:
Originally posted by Mickey Init:
quote:
Originally posted by Gazza1712:
Hi mc enemy



Haha! Reminds me of the DJ Impact thing on USH.



didnt something similar happen during the Zonkers ordeal aswell?
Note: I dont know anyhing about the DJ Impact thingy
Mickey Init
quote:
Originally posted by Samination:
Note: I dont know anyhing about the DJ Impact thingy



It wasn't a biggy but DJ Impact was accused of setting up a fake account or two on USH to big himself up. That forum/site turned quite nasty in the end so that sort of accusation was commonplace.
Gazza1712 I remember the impact thing, kinda caused him problems for a few months didn't it, am I right in thinking he owned up to it and issued a statement? Let's see if enemy does the same with this one ;)
lurker
quote:
Originally posted by Samination:
didnt something similar happen during the Zonkers ordeal aswell?



I don't think so? I only remember that because Sharkey was a bit of a cock.
Anyway, no album needs an MC yakking on about it for a 3 minute Soundcloud ad, holy crap.
latininxtc If this is MC Enemy I hope he was smart enough to open this account with a dummy email because the mods would probably be able to see the email used to open the account and can recognize it as Enemy's.

I thought maybe it was Mob but I don't think his English would be THAT awful!
choonland hehe, I don't think is such a terrible thing, but some random comments in other threads would've been nice so it doesn't look so suspicious.

It got us to check out the preview of the album, so I guess it worked! lol
Triquatra Hehe. I can confirm that us mods can see hidden emails.

It is hidden though... so it wouldn't really be fair to say who it is.
wong
quote:
Originally posted by Triquatra:
It is hidden though... so it wouldn't really be fair to say who it is.




dont think you need to mate ;)
whittle1 I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!
arpz
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!



I'd be interested to know how you did your market research. I expect there will be a decent number of sales of both of these albums, everyone involved has a decent social media following and get booked constantly. Just because you don't know about them doesn't mean they are insignificant.

The other thing is, these albums are not HU albums as far as I know so probably most of the work is done by the home label of the artist and HU is handling manufacture/distribution? (correct me if I'm wrong). That's a pretty great service to be offering - by removing some of the tricky stuff in getting CDs out there they are enabling other labels to actually have a physical product and a storefront to sell the CDs from.

I'll be buying both :)
wong
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!



prospects album sounds great. him with obie together at westfest was good too
Vladel There is only one unmixed cd and as far as I'm concerned, mob isn't over rated because I don't know anyone who even rates the guy. Maybe two discs of unmixed might bring about the possibility of something decent in full length being available but mixed for a price tag of 15 quid before postage, no thank you.
CDJay
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!



Pairing new talent with established players rarely works well. Check youtube for how many classic hardcore tracks Hixxy wrote in the 90s.... Shooting Star! Field of Dreams!

As a rule, the established players fight a lot less hard when it comes to promotion. Surely that's evident by now? The Entity album doing well isn't a massive surprise; there's pent up demand and our audience are already familiar with his works. The Jaw-D album doing well is more impressive, but when you look at location and pair up online promo to sales spikes it's clear that motivation counts for something.

As it stands, both these albums are doing surprisingly well at the pre-order stage. We'll have a podcast towards the end of the month featuring tracks from these albums prominently, as well as a 2015 brochure hitting three events by year end.

After spending months on HU7, attempting to showcase the wider scene effectively, only for it to be widely ignored by the major players, I'm more keen than ever to invest time and resources in people who could be more relevant and contribute to the scene long term.

CDJay

Claxton
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!




MOB has played mainstage Westfest and been around years and Alex Prospect has collabs with people like Darren Styles on his album.

These aren't unknown artists. In fact they're probably in the top 15 in hardcore.
trippnface
quote:
Originally posted by wong:
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!



prospects album sounds great. him with obie together at westfest was good too



man i dunno. prospect said it contains his "best uk hardcore work" honestly i dont hear his best work or uk hardcore. too bad he put all the big room material and not the better sounding stuff he used to make... that still wasnt uk hardcore.
Vladel
quote:
Originally posted by trippnface:
quote:
Originally posted by wong:
quote:
Originally posted by whittle1:
I have to commend HU for the fabulous work they do, they truly are keeping the hardcore scene alive.
That being said, how they market there products can be questioned. Most business, for example, is based on supply and demand. Where is the demand for a Mob and Enemy album?? There's little to none, therefore the album won't be successful. These could be great artists but I'm unfamiliar with their work (as I'm sure many people are), so why would I spend my hard earned money on CD I have no idea about? Same goes for Alex Prospect's album, or even someone like Obie!
Here's a simple solution to the fella's over at Hardcore Underground: stick all these upcoming hardcore artists with established hardcore DJ's so more people have more of a reason to buy the product. It's so simple!



prospects album sounds great. him with obie together at westfest was good too



man i dunno. prospect said it contains his "best uk hardcore work" honestly i dont hear his best work or uk hardcore. too bad he put all the big room material and not the better sounding stuff he used to make... that still wasnt uk hardcore.



To be honest i've heard hardly any alex prospect but i listened to the teasers on soundcloud and it sounds positively MOB which is a bad thing! Seriously it's boring big room stuff that could have come from any of those guys that make that trash. At least with gammer and styles stuff, it stands out and Unknown, well he goes to great lengths to make sure his stuff stands out (not in a good way). I know in this genre artists can sound like eachother but for gods sake, at least make it sound good. i know it may sound like i'm bitching but i really didn't expect prospect to be so mainstream orientated, it's disappointing.

skarr Enemy looks like he is taking a shit on the front cover
djDMS ...whereas, most of the forum are taking a shit on the contents!

latininxtc
quote:
Originally posted by skarr:
Enemy looks like he is taking a shit on the front cover



I...must...play...nice!

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