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arpz
Advanced Member
United Kingdom
1,267 posts
Joined: Aug, 2012
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 Posted - 2016/09/16 : 07:46:45
Brand New TV-Advertised Compilation CD Announced
Mixed by Fracus & Darwin / DJ MOB
We can exclusively reveal that in the coming few months, we will be overseeing the release of the first TV advertised Hardcore compilation album of the year in the form of a long overdue reboot of the Hardcore Heaven album series.
Dual Ownership: A Fresh New Format For 2016
You can see from the initial artwork that the series has been completely redesigned, and this overhaul goes far beyond just the sleeve design. So what's new?
Well this is the first project we'll have released which will grant you dual physical / digital ownership of the tracks on the album when you buy it exclusively through our store. So what does that mean in the real World?
This is a LIMITED EDITION CD, limited to just 1000 copies. When you buy the CD from our store (and ONLY from our store) you will also then be granted FULL digital rights to ALL the full length versions of the tracks included on the mixes too which will be sent to you using an encrypted download link.
You will also be sent digital copies of the mixes themselves. This will happen on the day of release (or day of purchase if bought after release) so it means that if you're overseas, you'll have same day access to both the DJ mixes AND all the individual tracks long before your CD actually turns up in the post.
The album will NOT be available in a digital only format, and when it is released via iTunes and other digital vendors (later), the full length tracks will have been edited down to radio mixes, and not the full length versions. The ONLY way to get the full length versions is to buy the CD from our store.
Most Importantly, The Music
We've already licensed and generated a lot of high quality music for this album, and it goes without saying that it will only include the very best of best in fresh modern Hardcore music. All the things you might have heard on our podcasts and wondered 'when will that be out?' yeah... it'll all be on here. This album is about raising the bar in terms of it's content, it's style, it's delivery to YOU the customer, and how it showcases our music to the wider World.
Expect a wide reaching, professional, cool looking TV and online ad campaign to back it.
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This is rather good isn't it?
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soundcloud - http://soundcloud.com/arpz // site -
http://arps.io
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Captain Triceps
Advanced Member
United Kingdom
2,184 posts
Joined: Dec, 2011
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Posted - 2016/09/16 : 08:15:20
Interesting. I like the sound of it. Looking forward to more Hardcore Heaven album confusion but that's a separate issue.
I'll be keeping them peeled for this one.
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Some of my remixes, original tracks and mixes here:
https://soundcloud.com/bradders-tracks-and-remix
https://soundcloud.com/bradders1982
https://soundcloud.com/paulbradley1982
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arpz
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United Kingdom
1,267 posts
Joined: Aug, 2012
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Posted - 2016/09/16 : 08:32:22
What do you mean by the confusion? The fact that there's loads with the same name?
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soundcloud - http://soundcloud.com/arpz // site -
http://arps.io
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Mickey Init
Advanced Member
United Kingdom
764 posts
Joined: Oct, 2012
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Posted - 2016/09/16 : 09:52:36
I didn't see a mention of the new HU website in the newsletter - more so, no mention of HU store album artwork 
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"Like bread to marmalade... Vinylgroover with the crossfade!" - MC Freestyle
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Mickey Init
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United Kingdom
764 posts
Joined: Oct, 2012
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Posted - 2016/09/16 : 10:00:08
Oh and, yes, the album will be purchased!
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"Like bread to marmalade... Vinylgroover with the crossfade!" - MC Freestyle
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CDJay
Advanced Member
United Kingdom
3,049 posts
Joined: Nov, 2001
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Posted - 2016/09/16 : 10:05:53
quote:
Originally posted by Mickey Init:
I didn't see a mention of the new HU website in the newsletter - more so, no mention of HU store album artwork
Heavily implied in the HH album format, no? 
Back-end is done; we'll have this ready and super-duper-fresh!
CDJay
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Http://www.hardcoreunderground.co.uk
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Mickey Init
Advanced Member
United Kingdom
764 posts
Joined: Oct, 2012
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Posted - 2016/09/16 : 10:43:21
quote:
Originally posted by CDJay:
Heavily implied in the HH album format, no?
Back-end is done; we'll have this ready and super-duper-fresh!
CDJay
I really hope so  The artwork for Le Gra Go Deo makes me feel nauseous when it comes up on the iPod 
I'm definitely looking forward to the HH album and I'm annoyed I can't make the HU event - bummer!
__________________________________
"Like bread to marmalade... Vinylgroover with the crossfade!" - MC Freestyle
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Edited by - Mickey Init on 2016/09/16 10:44:01 |
Captain Triceps
Advanced Member
United Kingdom
2,184 posts
Joined: Dec, 2011
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Posted - 2016/09/16 : 10:46:42
quote:
Originally posted by arpz:
What do you mean by the confusion? The fact that there's loads with the same name?
Yes. Hardly an Earth shattering inconvenience, but still.
__________________________________
Some of my remixes, original tracks and mixes here:
https://soundcloud.com/bradders-tracks-and-remix
https://soundcloud.com/bradders1982
https://soundcloud.com/paulbradley1982
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wong
Advanced Member
United Kingdom
2,991 posts
Joined: Feb, 2006
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Posted - 2016/09/16 : 10:58:54
HH nowt to do with slammin vinyl anymore then?
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intensify the treatment
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
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Posted - 2016/09/16 : 11:52:40
It's good you're bringing it back - this post leaves us to a lot of interpretation.
The artist in me finds it a shame you've resorted to such a bland take on the artwork - doing away with the more creative appeal the old albums used to have. They were cringeworthy, but the earlier albums had a unique cartoon style which had some influence on the 3rd and 4th entries. I'm saddened a creative angle wasn't taken to make this album unique from the HU albums in more than name only..
I'm also concerned about having a "wide reaching, professional, cool looking TV and online ad campaign" to promote a limited-run CD album. This is the first album popping up on TV in about 4 or 5 years, and it's hard to gauge how it'll do. I imagine the aim is to not have any left over, but you run the risk of grossly under producing them if the demand is greater than expected.
As I say, that's just interpretation which is all we can do at this stage. I'm enthusiastic about a revival of one of my favourite series nonetheless.
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CDJay
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United Kingdom
3,049 posts
Joined: Nov, 2001
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Posted - 2016/09/16 : 13:37:36
It might be the first TV advertised comp in a while, but we did run a TV ad for "Diversions" through Dec last year 
The physical release will feel premium, beyond anything else we've done to date IMO. Won't say more than that, mind
CDJay
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Http://www.hardcoreunderground.co.uk
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trippnface
Advanced Member
United States
1,654 posts
Joined: Jan, 2010
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Posted - 2016/09/16 : 16:18:48
this is ****ing epic.
actually get my heart pumpin <3!
..whiners!
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(A)☮(E)
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
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Posted - 2016/09/16 : 16:26:13
quote:
Originally posted by CDJay:
It might be the first TV advertised comp in a while, but we did run a TV ad for "Diversions" through Dec last year
The physical release will feel premium, beyond anything else we've done to date IMO. Won't say more than that, mind
CDJay
That sounds promising, I've always appreciated unique CD presentation - so much so my dissertation was based on it. Good luck!
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Edited by - Elipton on 2016/09/16 16:26:48 |
Impulse_Response
Advanced Member
United States
724 posts
Joined: Jun, 2013
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Posted - 2016/09/16 : 19:36:01
I really enjoyed the HH series (at least some of the mixes). When I saw this, I felt a certain pressure developing in the lower half of my body. Looking forward to it.
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Producers and record labels, please stop "loudness war" mastering everything. It sounds terrible.
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djDMS
Advanced Member
United Kingdom
10,304 posts
Joined: Feb, 2003
572 hardcore releases
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Posted - 2016/09/16 : 22:17:05
Tracklist is, and always has been the only thing I look at when deciding whether to buy an album or not.
I've never been influenced by names, fads or hype.
I want to look at and think 'Wow, I must have that'
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Taking my time to perfect the beat
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Captain Triceps
Advanced Member
United Kingdom
2,184 posts
Joined: Dec, 2011
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Posted - 2016/09/16 : 23:17:17
quote:
Originally posted by djDMS:
I want to look at and think 'Wow, I must have that'
__________________________________
Some of my remixes, original tracks and mixes here:
https://soundcloud.com/bradders-tracks-and-remix
https://soundcloud.com/bradders1982
https://soundcloud.com/paulbradley1982
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Hardcore Heaven CD series reboot (HU!)
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