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rafferty
Advanced Member
United Kingdom
667 posts
Joined: Feb, 2012
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 Posted - 2014/10/31 : 11:54:29
I don't think the entire hardcore genre has become uncool. But definitely some aspects of the scene will have a lot of people looking back now and wondering what those people were thinking.
I never understood the whole dummies and gay candy shit. Made Hardcore look so bad. Started in the Trance scene and the embarrassment spread to the Hardcore scene.
Then some djs like S3rl and co promoted gay candy in the music all the time.
Glad the scene seems to be distancing itself from the shite completely now.
I think Future World and Hardcore Underground have definitely seemed to bring back variety in the scene and credibility to the music instead of just sped up pop Trance covers and bollocks about being a candy raver that kisses fairies.
__________________________________
Let's ditch the candy & go back to the gym & streetwear at raves :)
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Edited by - rafferty on 2014/10/31 12:06:56 |
CDJay
Advanced Member
United Kingdom
3,049 posts
Joined: Nov, 2001
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Posted - 2014/10/31 : 12:21:15
Do not, I repeat do not, listen to HHU.
CDJay
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Http://www.hardcoreunderground.co.uk
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rafferty
Advanced Member
United Kingdom
667 posts
Joined: Feb, 2012
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Posted - 2014/10/31 : 12:48:07
I heard HHU was going to have a Horns and Whistles 90s Happy vibe, so I will give it a chance:)
I just hate the 2000's Trance stuff that is about being a fairy and wearing candy like S3rl does lol
__________________________________
Let's ditch the candy & go back to the gym & streetwear at raves :)
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Edited by - rafferty on 2014/10/31 12:55:51 |
Samination
Advanced Member
Sweden
13,239 posts
Joined: Jul, 2004
195 hardcore releases
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Posted - 2014/10/31 : 13:00:32
quote:
Originally posted by rafferty:
I heard HHU was going to have a Horns and Whistles 90s Happy vibe, so I will give it a chance:)
I just hate the 2000's Trance stuff that is about being a fairy and wearing candy like S3rl does lol
but you cant deny that it fits better with Hardcore than Trance :P
Or do you prefer Hardcore to associated with drunk and trigger happy chavs?
__________________________________
---------------------------------------------
Samination, Swedish Hardcore DJ
Happy, UK Hardcore, Freeform, Makina and Gabber
http://samination.se/
---------------------------------------------
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Edited by - Samination on 2014/10/31 13:00:56 |
rafferty
Advanced Member
United Kingdom
667 posts
Joined: Feb, 2012
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Posted - 2014/10/31 : 19:55:38
quote:
Originally posted by Samination:
quote:
Originally posted by rafferty:
I heard HHU was going to have a Horns and Whistles 90s Happy vibe, so I will give it a chance:)
I just hate the 2000's Trance stuff that is about being a fairy and wearing candy like S3rl does lol
but you cant deny that it fits better with Hardcore than Trance :P
Or do you prefer Hardcore to associated with drunk and trigger happy chavs?
Haha, I'm not sure man. The whole Candy thing seemed to start with the Gatecrasher Trance club and their cyber raver thing.
If you ever watch original 90s Hardcore events like Rezerection and Helter Skelter on youtube. It was nearly all street and sportswear worn.
I am sure they are nice people candy ravers, but I have to admit when I started seeing dudes wearing teletubby t-shirts with dummies in their mouths at parties.. We were all thinking who are these trippers.
Think it kind of split the Dutch and UK hardcore scene further apart too as the Dutch never got into it.
__________________________________
Let's ditch the candy & go back to the gym & streetwear at raves :)
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Edited by - rafferty on 2014/10/31 20:05:18 |
The drunken scotsman
Advanced Member
United Kingdom
1,488 posts
Joined: Dec, 2011
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Posted - 2014/11/01 : 09:05:06
To be fair it only seems to be the Americans who bother with the candy thing. Aye it's cringey as fcuk but so are Americans in general ;-)
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Elliott
Advanced Member
United Kingdom
1,147 posts
Joined: May, 2012
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Posted - 2014/11/01 : 12:44:08
quote:
Originally posted by rafferty:
I don't think the entire hardcore genre has become uncool. But definitely some aspects of the scene will have a lot of people looking back now and wondering what those people were thinking.
I never understood the whole dummies and gay candy shit. Made Hardcore look so bad. Started in the Trance scene and the embarrassment spread to the Hardcore scene.
Then some djs like S3rl and co promoted gay candy in the music all the time.
Glad the scene seems to be distancing itself from the shite completely now.
I think Future World and Hardcore Underground have definitely seemed to bring back variety in the scene and credibility to the music instead of just sped up pop Trance covers and bollocks about being a candy raver that kisses fairies.
Don't be homophobic bro. I'm sure most gays find that candy shit cringy as well!
__________________________________
old soundcloud
i gave up producing
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
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Posted - 2014/11/01 : 13:18:10
I need to go to a cyber goth hard house night again. I think I was at one when I was meant to be in the Freeform room at Sinistry last year. One of the most crazy experiences of my life - I loved it haha
It was definitely more cool
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Edited by - Elipton on 2014/11/01 13:18:31 |
latininxtc
Advanced Member
United States
7,307 posts
Joined: Feb, 2006
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Posted - 2014/11/01 : 15:39:42
quote:
Originally posted by The drunken scotsman:
To be fair it only seems to be the Americans who bother with the candy thing. Aye it's cringey as fcuk but so are Americans in general ;-)
I'm American and yes the candy kid phase is mostly an American thing. I find it to be a terrible fad and the candy kids themselves I find obnoxious as fuck.
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jordesuvi
Junior Member
United Kingdom
143 posts
Joined: Feb, 2014
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Posted - 2014/11/01 : 21:37:15
This post peaked my interest enough for me to chime in. There'll be some errors in the way I word this, I might start rambling and I'll probably delete this post soon but here we go:
How non listeners view hardcore:
From what I've gathered in my experience, the main demographic of hardcore listeners are the "happy chavs" and the "likely-has-an-anime-pic-as-an-avatar" guy. For starts, I can imagine it can be frightening to a typical mainstream listener to be even remotely associated with any of those types of people. I know most hardcore fans like their MC's but when I see them perform in a vest and a baseball cap it only strengthens the happy chav stereotype.
Almost any time I've exposed someone to hardcore the first reaction has always been "it's too fast", although that reaction is always weird to me because they'll go and listen to the latest Sigma tune at the same BPM.
Even when hardcore had funding for music videos the track has been played at 150-160bpm (Anybody Else But You, Outta My Head, You're Shining etc).
Typically in a popular mainstream EDM track the song will either focus on the following.
1. The drop
2. Sex/booty/turning up
3. Addressing a crowd with "we"
I know there's cases where other tracks trickle into the spotlight but there's the current trend. College kids looking to party want music about turning up and ass.
While that's happening, hardcore is releasing tracks with lyrics about rainbows and fairies and dancing all night.
Klubbed Up and HU sometimes release music with more relatable lyrics about love or whatever but those two labels seem to market their music towards their pre-existing fan base and it never gets further than that.
Hardcore and PLUR sorta went hand-in-hand for a while but due to trading kandi beads often being correlated to drug use PLUR has become a bit of a mockery. Diplo even banned kandi at an event because he thought all those were people on MDMA.
Krewella have been supporting Futureworld through their sets by playing more bassline oriented hardcore from the likes of those such as Tyl3r and Breeze. I attended their set at Global Gathering this year and when they dropped those tracks a lot of the crowd didn't know what to do, you had the hardcore fans bouncing along - of course. However vast majority of the crowd stood nodding their head a little.
Also, some of the older hardcore listeners are so reminiscent on the 90's happy raves or that little spike in popularity hardcore had around 07-08 that they refuse to accept the evolution of the genre. Resulting in forum members here leaving posts such as "hardcore just isn't good anymore".
A lot of you are thanking HU for their diverse releases and while it's true that they are a quality label it needs to be understood that outside of the UK it's a lot more rare to find happy chavs, so instead you have all your anime fanatics from around the world support the more "colourful" side of hardcore, hence why that's so popular.
I'm not sure if this is anything to do with anything but a lot of the big hardcore producers aren't exactly in their 20's anymore. Your average DJ that you'll see on the mainstage at festivals is probably some skinny dude varying from 17-27 years old.
nanobii made an bit of a mark on hardcore when he brought out Rainbow Road. Besides S3RL I'd say he's one of the only other producers that gets significant views on YouTube, especially since that track earned him a release on Monstercat.
To increase hardcore's popularity I'd probably go around slowly re-introducing it again such as having tracks feature at the back of dance compilation albums.
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Edited by - jordesuvi on 2014/11/01 21:55:37 |
Claxton
Advanced Member
United Kingdom
1,061 posts
Joined: Dec, 2011
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Posted - 2014/11/02 : 13:07:24
quote:
Originally posted by jordesuvi:
This post peaked my interest enough for me to chime in. There'll be some errors in the way I word this, I might start rambling and I'll probably delete this post soon but here we go:
How non listeners view hardcore:
From what I've gathered in my experience, the main demographic of hardcore listeners are the "happy chavs" and the "likely-has-an-anime-pic-as-an-avatar" guy. For starts, I can imagine it can be frightening to a typical mainstream listener to be even remotely associated with any of those types of people. I know most hardcore fans like their MC's but when I see them perform in a vest and a baseball cap it only strengthens the happy chav stereotype.
Almost any time I've exposed someone to hardcore the first reaction has always been "it's too fast", although that reaction is always weird to me because they'll go and listen to the latest Sigma tune at the same BPM.
Even when hardcore had funding for music videos the track has been played at 150-160bpm (Anybody Else But You, Outta My Head, You're Shining etc).
Typically in a popular mainstream EDM track the song will either focus on the following.
1. The drop
2. Sex/booty/turning up
3. Addressing a crowd with "we"
I know there's cases where other tracks trickle into the spotlight but there's the current trend. College kids looking to party want music about turning up and ass.
While that's happening, hardcore is releasing tracks with lyrics about rainbows and fairies and dancing all night.
Klubbed Up and HU sometimes release music with more relatable lyrics about love or whatever but those two labels seem to market their music towards their pre-existing fan base and it never gets further than that.
Hardcore and PLUR sorta went hand-in-hand for a while but due to trading kandi beads often being correlated to drug use PLUR has become a bit of a mockery. Diplo even banned kandi at an event because he thought all those were people on MDMA.
Krewella have been supporting Futureworld through their sets by playing more bassline oriented hardcore from the likes of those such as Tyl3r and Breeze. I attended their set at Global Gathering this year and when they dropped those tracks a lot of the crowd didn't know what to do, you had the hardcore fans bouncing along - of course. However vast majority of the crowd stood nodding their head a little.
Also, some of the older hardcore listeners are so reminiscent on the 90's happy raves or that little spike in popularity hardcore had around 07-08 that they refuse to accept the evolution of the genre. Resulting in forum members here leaving posts such as "hardcore just isn't good anymore".
A lot of you are thanking HU for their diverse releases and while it's true that they are a quality label it needs to be understood that outside of the UK it's a lot more rare to find happy chavs, so instead you have all your anime fanatics from around the world support the more "colourful" side of hardcore, hence why that's so popular.
I'm not sure if this is anything to do with anything but a lot of the big hardcore producers aren't exactly in their 20's anymore. Your average DJ that you'll see on the mainstage at festivals is probably some skinny dude varying from 17-27 years old.
nanobii made an bit of a mark on hardcore when he brought out Rainbow Road. Besides S3RL I'd say he's one of the only other producers that gets significant views on YouTube, especially since that track earned him a release on Monstercat.
To increase hardcore's popularity I'd probably go around slowly re-introducing it again such as having tracks feature at the back of dance compilation albums.
You're probably going to get pulled up for the bit in bold and rightly so.
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
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Posted - 2014/11/02 : 13:24:08
quote:
Originally posted by Claxton:
quote:
Originally posted by jordesuvi:
HU sometimes release music with more relatable lyrics about love or whatever but those two labels seem to market their music towards their pre-existing fan base and it never gets further than that.
You're probably going to get pulled up for the bit in bold and rightly so.
I agree. Absolutely, and I've preached that before. There's not a massive urgency to expand or reach out to anyone other than an existing but withering customer-base.
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jordesuvi
Junior Member
United Kingdom
143 posts
Joined: Feb, 2014
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Posted - 2014/11/02 : 13:35:48
I'd find it disappointing for me to address so many things just to get called out on a small statement about HU that wasn't even one of my major points.
Since the topic covers non-listeners perception of hardcore I'm simply using that statement to explain one of the reasons why it's rare for hardcore to make it to a non-listeners ear in the first place.
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AceofSpades_Lorenzo
Average Member
United States
241 posts
Joined: Aug, 2013
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Posted - 2014/11/02 : 13:56:24
Here's something to think about; for the VIP package at HTID USA. This really has nothing to do with the previous posts besides it's HU.
They put in a free copy of "Filth & Dumb Hatred" in the package. There will always be that fan base in hardcore that doesn't know much about it besides like Hixxy, Darren Styles, Gammer etc. Could it possibly help people get more people slightly in the genre? Maybe a few but hell; a few that weren't there before.
HU isn't 100% for the average fan; but yeah- There's always a chance it could possibly be someday. :x
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Edited by - AceofSpades_Lorenzo on 2014/11/02 14:06:17 |
Claxton
Advanced Member
United Kingdom
1,061 posts
Joined: Dec, 2011
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Posted - 2014/11/02 : 13:59:05
quote:
Originally posted by jordesuvi:
I'd find it disappointing for me to address so many things just to get called out on a small statement about HU that wasn't even one of my major points.
Since the topic covers non-listeners perception of hardcore I'm simply using that statement to explain one of the reasons why it's rare for hardcore to make it to a non-listeners ear in the first place.
Valid point. I agree with most of what you say in the early part of your post. Hardcore simply isn't fashionable in the UK and it is a withering fanbase at the moment. However, globally there is huge potential for the genre to grow where the same 'chav' stigma isn't attached to the music.
Darren Styles playing at events such as EDC is only going to help raise awareness of the genre and as you alluded to, high profile remixes and releases also help.
Hardcore Underground have been very active in pushing hardcore beyond the existing fanbase. They released 'Filth & Dumb Hatred' into mainstream outlets to try and reach a wider audience. They are performing at multi-genre raves. They are getting consistent tracks on the Liquicity channel on Youtube. The list goes on.
Pushing such a small genre beyond its current clientele is an extremely difficult thing to do. What would you suggest Olly? You're a pretty creative guy who can think abstractly?
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