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 Music discussion - hardcore
 

AATW Are Assimilating Hardcore As We Know It...

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silver
Admin



Japan
12,579 posts
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894 hardcore releases
silver is verified hardcore artist silver is a site donation subscriber silver has attended 108 events
Posted - 2008/12/11 :  09:11:25  Show profile View artist profile  Send a private message  Visit silver's homepage  Reply with quote
quote:
Originally posted by acidfluxxbass:
htid was published by AATW i htink, wasnt it?
still, I didn't like it and its another example of mainstream hardcore. i recall it not getting exactly the best reception on hhc.com either :/



The brand HTID is owned by hixxy, the latest CD was released by AATW, previous releases were by React / Resist but Hixxy can release it where he wants to. I don't think AATW was a bad choice to be honest but I did think the CD was rushed out somewhat...

I did notice that AATW's logo in on the new raverbaby vinyl releases, might be because Breeze, Darren Styles and Sharkey (not sure about Hixxy) have all signed exclusive artist contracts with AATW...


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whispering
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Finland
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Posted - 2008/12/11 :  10:31:45  Show profile  Send a private message  Visit whispering's homepage  Reply with quote
quote:
Originally posted by acidfluxxbass:
The recently released CXH5 has received much stick for being another mainstream gaffe.
More disco lights, and the vast majority being dancey vocal stuff rather than the bouncy 'fun' hardcore we loved.


Hardcore has had vocal stuff for as long as i remember. And that is what i like the most. But IMO since ~2004 the vocal stuff has been going down, and these days is just plain boring. But it aint because they have vocals.

As far as Bonkers go's, people have been complaining about the serie since ~B7, i think it went downfill from about B10 onwards. I dont think theres anything left for AATW to ruin to be honest, Resist did a pretty good job at that ;)


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Edited by - whispering on 2008/12/11 10:34:21
DJ-Intensity
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United States
1,903 posts
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Posted - 2008/12/11 :  10:40:12  Show profile  Send a private message  Visit DJ-Intensity's homepage  Reply with quote
quote:
Originally posted by Mental_Adam:
AATW, main audience is like 16 and below anyway ?



I'll second that.



__________________________________
DJ Intensity.


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redwingz
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United Kingdom
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Posted - 2008/12/11 :  12:10:50  Show profile  Send a private message  Visit redwingz's homepage  Reply with quote
Unfortunately in the current financial climate AATW have come out on top and now own a big stake in hardcore.

In my opinion it is not good for the scene to be predominantly owned by one label because they will only release the hardcore that they want us to hear. Its much better to have 5 or 6 labels releasing compilations.

To me the hardcore compilations are getting worse and worse, which is a pity. HTID, CXH, Hardcore adrenaline, hardcore classics, true hardcore....none of them are good imo.
Hardcore Underground, HN:NG and bonkers are the real hardcore albums that release the style i like and give other producers (not just RBC) a chance to shine.

AATW will never release an album featuring loads of CLSM, Kev Energy, Fracus or Darwin tracks.....unless they keep bonkers the same, which to me would be a wise choice as the scene doesnt need another watered down dancey hardcore album.

For smaller labels (my own included), we dont stand a chance. The big money is taken by the commercial labels and everything in between is absorbed by the actual hardcore labels (quosh, evolution, TnC etc) For unkown artists its becoming incresingly difficult to break into the scene because hardcore is becoming more commerical and smaller labels dont have the money to market these artists.

I wonder how many people who have bough HTID and CXH5 actually know who people like Darwin, Robbie Long, Cube::hard and Kurt are?????
Probably less than half....and thats the problem.

The people on this messageboard are well informed and we know about hardcore cause we love it, but for someone who thinks ghardcore is all about CXH5......They aint heard nothing yet!

Hardcore will fight back :)


__________________________________
Audioshift

http://www.trackitdown.net/recordlabel/111477/nsr-records.html

http://www.nsrrecords.co.uk

http://www.imodownload.com/NSR-Records

http://www.junodownload.com/labels/NSR


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Mental_Adam
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United Kingdom
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Posted - 2008/12/11 :  12:27:00  Show profile  Send a private message  Visit Mental_Adam's homepage  Reply with quote
over-turn these gits...

__________________________________





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DJ-Intensity
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United States
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Posted - 2008/12/11 :  12:42:35  Show profile  Send a private message  Visit DJ-Intensity's homepage  Reply with quote
I didn't even bother purchasing that HTID CD which came out earlier and there is no way I am gonna get that new Clubland Hardcore CD either.

Those Hardcore Andrenaline CDs suck what makes it worse on them is having a bootlegs CD

DJs likes of Cube::Hard, Darwin, Fracus are all the best DJs and produce some of the best tunes.


__________________________________
DJ Intensity.


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Edited by - DJ-Intensity on 2008/12/11 12:43:21
redwingz
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Posted - 2008/12/11 :  12:47:51  Show profile  Send a private message  Visit redwingz's homepage  Reply with quote
quote:
Originally posted by Intensity:
I didn't even bother purchasing that HTID CD which came out earlier and there is no way I am gonna get that new Clubland Hardcore CD either.

Those Hardcore Andrenaline CDs suck what makes it worse on them is having a bootlegs CD

DJs likes of Cube::Hard, Darwin, Fracus are all the best DJs and produce some of the best tunes.



oh how we share the same opinions my friend lol

I bought HTID cause of a few tracks but i feel ripped off. I have never bought a CXH and never will im afraid


__________________________________
Audioshift

http://www.trackitdown.net/recordlabel/111477/nsr-records.html

http://www.nsrrecords.co.uk

http://www.imodownload.com/NSR-Records

http://www.junodownload.com/labels/NSR


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DJ-Intensity
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United States
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Posted - 2008/12/11 :  12:53:33  Show profile  Send a private message  Visit DJ-Intensity's homepage  Reply with quote
Back in the time HTID was good but now its going downhill best HTID CD in my opinion was the second one.

__________________________________
DJ Intensity.




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Edited by - DJ-Intensity on 2008/12/11 13:10:07
Smoogie
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United Kingdom
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Posted - 2008/12/11 :  13:08:40  Show profile  Send a private message  Visit Smoogie's homepage  Reply with quote
Im starting to produce Old style Hardcore with hard kicks...

I won't say any more on the matter of 'Clubland' lets just say Clubland itself is starting to sound Old Skool...


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.


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raindancerob
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United Kingdom
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Posted - 2008/12/11 :  13:16:01  Show profile  Send a private message  Visit raindancerob's homepage  Reply with quote
nice1 mate im looking forward to hearing your tunes :o)



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latininxtc
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United States
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Posted - 2008/12/11 :  18:00:21  Show profile  Send a private message  Visit latininxtc's homepage  Reply with quote
quote:
Originally posted by Trimms:
Don't be so dramatic. Just because some zitty tween thinks hardcore is a "I Kissed A Girl and I Liked It" remix doesn't mean it actually is. Real hardcore will never die, you just won't find it beautifully packaged on store shelves. To be honest, I'm glad AATW is taking commerical hardcore in the direction it is. It just separates it from true hardcore even more.

Have you not looked at the advantages of this situation? By AATW having a monopoly on commerical hardcore, we can in turn;

- support hardcore artists on their own labels
- keep real hardcore the underground phenomenon it always has been
- put more distance between real ravers and night-clubbers

The disadvantage is that "well, I've been on the scene for ages and true ravers would never like this stuff, this is commercial crap for kids." That seems to be the focal point of every "Hixxy is crap" or "CXH sux bawls" argument on this forum. Your elitist point of view is what is bringing hardcore down. The big names read these boards and feel the hate, but do they do anything about it? No. So don't give them the attention they want. Let them have it from 13-year old raver-wannabes.

I am a Darren Styles fan (for the most part).
I am a Hixxy fan.
But, I think Sharkey's freeform is some of the greatest hardcore around.
I would blow Scott Brown.
Kurt can take my hand in marriage, and Neophyte can be my best man.

I have varying tastes and I enjoy all of the scene. But I know that I will always enjoy Scott Brown over Styles any day. If your only idea of "real hardcore" is a great packaged & wrapped box on a shelf, then you are very wrong. Just look at the releases on this website. It's right in front of you. AATW isn't assimilating anything - in fact, they're not destroying at all. They're creating. Creating a new brand of hardcore that "true ravers" (seriously?) can never enjoy.

If you don't like it, don't listen to it. Problem solved.



I definitely agree with a lot of what you say. i like all hardcore DJ, any type of hardcore, but i don't like everything from them. all of them have their good and bad tracks.

and as far as AATW and Bonkers, we are only speculating the worst case scenario. can we speculate the best case scenario? well i will and here it is:

AATW is a large label company that does have a loyal audience. But most importantly, it also has a lot of money to spare to campaign and promote the release of the album. This is by far a great thing for Bonkers. Not only will it appeal to the already dedicated (should i use that term losoely now that i have read many of ur surrender speeches?) fans of Bonkers, but mixing it up with AATW loyal customers will have a great chance of increasing its sales.

As far as the tracks and DJs go, yes honestly I do somewhat agree with most of you that AATW will use only their own djs for these CDs, but what if they didn't? what if they did bring back Brisk/ham, sharkey/kevin energy, and scott brown/mark smith and with the style of hardcore these DJs have been doing in the last bonkers? you consider all the promotion for the release to all these fans, and it can draw the audience into a new side of hardcore. this will in turn have a trickle-down effect to the whole hardcore scene. people will want to know who these djs are, where they can find more of this style of hardcore or from this same artist. it could be the greatest thing for bonkers.

but in reality, there is a slim chance that this might happen. but when it comes to Bonkers, I'm trying to be positive about the outcome of what bonkers 18 will sound like since i think this is the greatest compilation of hardcore so far.


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DJ-KC
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United States
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Posted - 2008/12/11 :  18:42:53  Show profile  Send a private message  Visit DJ-KC's homepage  Reply with quote
It's all bout the scrilla! Whoop, whoop, whoop!



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acidfluxxbass
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United Kingdom
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Posted - 2008/12/11 :  19:39:51  Show profile  Send a private message  Visit acidfluxxbass's homepage  Reply with quote
if bonkers 18 doesnt do well, AATW may either ditch it, or continue it with major changes for a more profitable lifespan in the market.

remember these guys signed dj rankin to grab as much money as they could. i know thats a cliche example but it happens. its what businesses do and AATW wont give a flying flip about us and what we like to hear.


__________________________________
Aka Archefluxx
Soundcloud: http://soundcloud.com/archefluxx
Youtube: http://www.youtube.com/user/afbofficial
Facebook: http://www.facebook.com/archefluxxuk


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Craigavon raver
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Ireland
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Posted - 2008/12/11 :  19:41:04  Show profile  Send a private message  Visit Craigavon raver's homepage  Reply with quote
when aatw bought the rites 2 bonkers they released a statement saying that why wud they want 2 change a winning formula in bonkers,that it was so big any way that they just wanted 2 make it even bigger with tere disturbution and label name,so hopefully they,ll stick 2 there word,come on bonkers 18 its been 2 long!

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h.t.i.d


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acidfluxxbass
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United Kingdom
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Posted - 2008/12/11 :  19:58:40  Show profile  Send a private message  Visit acidfluxxbass's homepage  Reply with quote
bonkers wasnt successful. sure we loved it but resist and react went tits up..
the winning formula could be the same forumla used in CXH5, you never know..
thats a 'reassuring' way of saying we'll make it good... also meaning they'll make more people like it by changing its style probably..


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Aka Archefluxx
Soundcloud: http://soundcloud.com/archefluxx
Youtube: http://www.youtube.com/user/afbofficial
Facebook: http://www.facebook.com/archefluxxuk


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