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acidfluxxbass
Advanced Member
United Kingdom
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 Posted - 2008/12/10 : 22:37:28
AATW Are Assimilating Hardcore As We Know It ...
So what does this mean for us. We've been on the scene from the start or for a long long time. We're seeing AATW release 'hardcore til i die' and 'clubland x-treme hardcore' albums and now they bought rights to the bonkers 18 name in june of this year.
The main commercial hardcore, clubland, bonkers, htid become mainstream. AATW are slowly changing hardcore into a music that suits everyone. This mainstream top-40 remix stuff.
Some will like it. Sure, there are dance fans who find this is more their thing, but we, the true ravers find that hardcore is moving further and further from our desired tastes.
Lets look at htid the album:
Re-con, aka Ultrabeat features hugely and we all know hes more dancey than hardcore. Look at the tracks. A vocal version of Love Garden. A terrible 'God's child' remix using the old scott brown samples. Cascada remixes, Bass Bumpers remixes. Similarly, Squad-E. Alex-K remixes, More cascada, ultrabeat remixes, so on.
I dont even have to start on Darren Styles. We all know that he's the biggest hardcore name, despite pathetic tracks like dicolights.
The recently released CXH5 has received much stick for being another mainstream gaffe.
More disco lights, and the vast majority being dancey vocal stuff rather than the bouncy 'fun' hardcore we loved.
You see, my point is, with Bonkers not being on the shelves in over a year (or two?) and True Hardcore, Hardcore Nation and other albums finding it hard to earn and maintain a place on retailers shelve's, we're missing out on the hardcore that we like.
For example, Scott Brown, Plus System all the other guy's.. we're hearing less and less of them. I mean, sure they have their own labels and they sell tracks from there, but think about how much money they miss out on when Resist go bust and Bonkers stops. Even if Bonkers restarts under AATW, chances are we see Re-Con, DArren Styles and Hixxy Mixing it (again).
Whilst we do have the option of buying the tracks from their labels, many people would be detered and amused by the AATW releases, drawing their attention away from labels. And as far as i can tell, the labels hardly have the funding to promote themselves to existing or new customers about new tracks and what not.
AATW have a rapidly growing market share over Hardcore. They are becoming a monopoly. I went into Zavvi today and what did I see? I saw Hardcore: The Classics, Clubland X Hardcore 5, Htid and the DS album as the only hardcore releases. 3 compilations were AATW releases and they were higher on the album charts than Hardcore the classics, by a long way.
Hardcore revels in a huge burst of interest - thats obvious. However, thats mainly generated by mainstream hardcore that has changed to suit the majority of people. Its bordering on dance for christ sake.
What Are Your Thoughts?
I post this at risk of being completely wrong and misproven but this is only what I can tell and what i see happening hardcore.
We might be ok, we have a site that updates us on hardcore news, but thats just a handful of hardcore fans. So many others see this AATW crap and a#fall in love with it leaving our favouite labels struggling for sales, surely.
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Aka Archefluxx
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raindancerob
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Posted - 2008/12/10 : 22:41:33
AATW suck & have for a very long time. although the first early releases on that label were good.
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DJ-Intensity
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United States
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Posted - 2008/12/10 : 22:43:49
This aint right at all hardcore taken over by all this commercial rubbish.
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raindancerob
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Posted - 2008/12/10 : 22:45:06
init all that AATW do is release commercial scouse house & they do that badly.
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Edited by - raindancerob on 2008/12/10 22:46:11 |
acidfluxxbass
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Posted - 2008/12/10 : 22:46:08
quote:
Originally posted by Intensity:
This aint right at all hardcore taken over by all this commercial rubbish.
im not right, or the fact that commercial rubbish is taking over hardcore is wrong?
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raindancerob
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Posted - 2008/12/10 : 22:46:33
yes it is imo.
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DJ-Intensity
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Posted - 2008/12/10 : 22:47:03
Scouse house is another load of trash bascally what that Discolights tune sounds like.
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DJ Intensity.
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raindancerob
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Posted - 2008/12/10 : 22:50:46
init man, but hay thats what AATW are known for releasing.
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acidfluxxbass
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Posted - 2008/12/10 : 22:57:38
well, the biggest fear for me is that Bonkers doesnt go the same way. AATW claims to maintain all the Bonkers traits and features but theres so uch that can go wrong.
- logo changes
- cartoons replaced by half naked babes wearing either a school uniform or a pirate outfit
- cd's being mixed on computer, as htid and clubland were rather than manual decks and j's
- only AATW signed producers doing it (re-con, hixxy, ds, maybe breeze)
- we lose the fun hardcore that we've had since, what, 1995?
AATW only want money, as anyone would, but they are willing to go at major lengths to get money. These are the guy's who signed up DJ Rankin remember because he revelled in a chav fan base.
if it means making money from a wider range of customers, AATW will gladly ditch scott brown, sy & unkown, dougal and gammer and all the other DECENT Dj's and stick to di scala and styles with the dancey vocal horror that we've been putting up with..
for the AATW tycoon's #, they want money and lets face it bonkers, if it stays as it was wont make money.
how many average dance fans would settle for a bonkers cd with cartoons on the front and unknown dj's (to them) when they could buy clubland or htid with all the known (to them) dj's like hixxy etc...
remember, to the outside world, hixxy and darren styles are apparently the only hardcore dj's ever to live. them and scooter and cascada. oh god.
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raindancerob
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Posted - 2008/12/10 : 22:59:49
lol Scooter have always been the same tho i only like this one release by them: http://www.discogs.com/release/37442 & only the Tom Wilson & Paddy Frazer remixes.
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acidfluxxbass
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Posted - 2008/12/10 : 23:01:45
quote:
Originally posted by raindancerob:
lol Scooter have always been the same tho i only like this one release by them: http://www.discogs.com/release/37442 & only the Tom Wilson & Paddy Frazer remixes.
if you say so.
but you discard everything i said. bonkers wont be the same. and thats the main way into the retailers for dj's other than ds, hixxy and di scala.
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raindancerob
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Posted - 2008/12/10 : 23:03:45
? what you on about mate ? Scooter have always made shit musik & just for the money.
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Edited by - raindancerob on 2008/12/10 23:04:01 |
MAtRiCks
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Canada
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Posted - 2008/12/10 : 23:04:03
The people who only know of darren styles and hixxy wouldn't even know about hardcore at all in the first place if it wasn't for them. AATW and the RBC are not stopping other labels and producers to do what they're doing, they're just doing much better than a lot of other labels and producers out there, at least IMO.
If you don't like their sound, don't listen to it, but don't blame them for getting thousands of peoples into hardcore, that's just the best thing that could happen.
Now about Bonkers, some people need to wait and see, because pointing fingers and being scandalised about something that hasn't even happened yet is ridiculous.
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Edited by - MAtRiCks on 2008/12/10 23:05:30 |
raindancerob
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Posted - 2008/12/10 : 23:04:54
quote:
Originally posted by MAtRiCks:
If you don't like their sound, don't listen to it
i dont mate :o)
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MAtRiCks
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Posted - 2008/12/10 : 23:06:00
quote:
Originally posted by raindancerob:
quote:
Originally posted by MAtRiCks:
If you don't like their sound, don't listen to it
i dont mate :o)
I had gotten that point by now, thanks. :P
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Edited by - MAtRiCks on 2008/12/10 23:06:18 |
raindancerob
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Posted - 2008/12/10 : 23:09:27
hehe
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